OTA 2013 Conference Review

Benecare @ the OTA conference

It all started on a sunny Saturday in September in the wonderful northern resort of Blackpool famous for its promenade, iconic tower and its thrilling pleasure beach, yes you’re right the 19th Conference for the Orthopaedic and Trauma Alliance (OTA) had begun.

The theme at this year’s conference was musicals and at BeneCare we accepted the challenge with gusto and themed our stand to look like a 1950’s café in line with the musical “Grease” (who can forget John Travolta with his slicked back hair?). With the jukebox playing all our favourite tunes and with Paula and Farrah dressed up in their 50’s bobby girl outfits, delegates enjoyed a traditional Coca Cola or the more exotic root beer just like back in the day. We ran two competitions, one a word search which was won by the talented ‘Joanne Cooper‘ from Pinderfields Hospital winning a M&S voucher. The second competition started at the event but is still running and you can win the special prize of a £50 Spa Voucher.

How can I win?” I hear you say…

Just like the BeneCare page on Facebook and you will automatically be entered into the draw. Closing date is 31st October 2013 so get moving!

The Workshops

After all the fun there was work to be done in the form of workshops. The workshop was chosen from a list of Educational Opportunities for the delegates organised by the OTA committee. We demonstrated the application of a Hinged Elbow Brace made totally out of Benecast Advanced material and allowed us to promote several products:

  1. Benecast Advanced – The conformable casting tape
  2. Benecast Natural – Synthetic undercast padding
  3. Benecast Stockinette
  4. Benecare Hook & Loop
  5. Extender Arm Brace

We had great attendances in the workshops, and very good interaction with all delegates asking questions and showing a real interest in the materials as well as the application technique. This application for a hinged elbow brace is not commonly used, so it captured the interest of the attendees whilst allowing us to showcase the characteristics of Benecast Advanced. In fact even Len Lloyd the MD of Beagle noticed this and informed me a number of delegates had attended his stand and mentioned the Benecare workshop and how educational it was.

In conjunction to the demonstration we have also developed step by step application guidelines for this technique which were instantly popular with all attendees and if you would like a copy then please contact myself directly or the Head Office and we will post a specially laminated copy to you by return.

If you or anyone in your department requires training in this technique or you would like us to assist you in putting together a programme of development for your department, then please contact our Clinical Specialist – Pat Radcliffe direct on pat.radcliffe@benecaremedical.com.

On behalf of all the Team can I thank you personally to those we met at the OTA Conference for your company and to everyone one else, don’t forget that with BeneCare Loyalty Scheme educational conferences such as this can be fully or part funded dependent on your spend. Please contact your local account manager for more details.

See you all next year in Nottingham !

Ian Lister

National Sales Manager